Profiling Pinterest: Users & Stats

According to CapIQ, Pinterest has raised more than $1,000,000,000 and is valued at $11B. While there's plenty of buzz about their IPO plans, they've yet to file an S-1. In the meantime, we thought we'd take a look their stats.

Users & Growth

From March 2014 to March 2015, Pinterest's user base climbed 25% year-over-year to 72.8 million monthly active users. Source: Mashable, ComScore 

US Users:

According to new estimates from eMarketer, the social network’s US user base will reach 47.1 million in 2015, up 11.4% year over year.

Source: eMarketer

Total Pins

April 24, 2014  Pinterest CEO Ben Silbermann announced that users had contributed more than 30 billion Pins since the service was founded, a number that has grown by nearly 50 percent in the past six months alone. Users have also created more than 750 million boards in that time.

Source: TechCrunch 

Types of Pins

May 2014 RJ Metrics conducted a survey of 50,000 random pinterest users and their pins.

Highlights:

The average active female user has made 158 pins.

Most popular categories on Pinterest. 20% of pins fall in the Food and Drink category, 12% are DIY & Crafts, and 11% are Home Decor.

"Etsy is crushing it. Our first reaction was to wonder what Etsy was doing right on their product pages to encourage pinning, but it turns out the on-site Pin It button only accounts for 8% of total pins. 67% of all Etsy pins come from the Pinterest bookmarklet."

"Etsy is crushing it. Our first reaction was to wonder what Etsy was doing right on their product pages to encourage pinning, but it turns out the on-site Pin It button only accounts for 8% of total pins. 67% of all Etsy pins come from the Pinterest bookmarklet."

Source: RJ Metrics 

Alight has a great infographic entitled "Pinning it Down: A Guide to Consumers' Relationship with Pinterest". You can check it out here.