Research on Main Street

ResearchOnMainStreet

Marcy Phelps the founder of Phelps Research just released new book Research on Main Street: Using the Web to Find Local Business and Market Information. Businesses need local information about their customers and competitors,  but that information is usually the trickiest to find. Research on Main Street is a guide to finding market information about places—including counties, cities, and even census blocks using free and low-cost online resources. Now those are the kind of resources that bizologie likes!

The book offers techniques and strategies for approaching location-specific research, including advice on how to tap local sources for in-depth information about business and economic conditions, issues, and outlooks.  The author also incorporates advice from her fellow business researchers throughout in the Tips from the Pros sections in each of the 9 chapters.

Be sure to sign up for ResearchNOTES a free monthly email bulletin with more valuable tips and sites for internet research and check out Marcy's blog at MarcyPhelps.com