Super Bowl Sunday is upon us. Let's take a look at the game from the viewpoint of a Business Librarian. The National Retail Federation gives us a dollars and cents breakdown of Super Bowl parties. According to their survey for 2011, the average consumer will spend about $60 on snacks and apparel for the big game. About 4% of those watching the game will actually buy a new television. As a whole, we are more excited about the commercials than the halftime show and the women surveyed are just as excited about the commercials as they are the game itself (not true, for the men, of course). Of the 171 million people who will watch the game, the most in the survey’s history, nearly 34.9 million (15.0%) are planning to throw their own party, up from last year’s 31.6 million, and another 61.2 million (26.3%) plan to attend a party, also up from the 58.8 million who said they would go to a party in 2010.
Speaking of Super Bowl commercials, AdAge has a list of which companies have commercials, at what point during the game they will air and which advertising agency did the spot. I don't see Sterling Cooper Draper Pryce on the list anywhere but I'm sure they'll have a late entry for Lucky Strike. According to Kantar Media, advertisers will spend over $200 million during this year's game.
Love the Packers or the Steelers enough to make Green Bay or Pittsburgh your home? Using our old friend Wolfram Alpha, you can do a quick comparison of the two cities. The median home price in Pittsburgh is $118, 900 while in Green Bay it's $137,700. Unfortunately, the lower house cost in Pittsburgh comes with a higher violent crime rate: 2.4 times the national average, while Green Bay is 1.1 times the national average. You can try the comparison or compare your own two cities here:
While you're gearing up for the game and the commercials, check out this old gem from Lucky Strike: