Free psychographic data down to the zip code level? It must be your lucky day. ESRI is a leader in GIS software helping people map and visualize data. They offer a wide range of products. With a zip code search ESRI provides the usual demographics (population by age and gender, household income, unemployment rate) and then to tease you and give you a taste of what they can offer, you get the top 3 neighborhood tapestry segmentations - for free! How does the 78704 zip code shake out? Well, it's made up of the Inner City Tenants, Young and Restless, and Metropolitans. The Metropolitans' medial age is 37.6, they own or lease a station wagon, listen to NPR, and have educational loans.