Category Archives: Social Media
Pinterest for Business Research
Clearly, we all love Pinterest. It’s the fastest growing social network and shoppers spend more money via Pinterest than Facebook. But can you do more than pin recipes, shoes and interior design? Well, yes! You can do business research! Now
Social Media for Business Research
As more and more companies are using social media to connect with their customers and spread the word about their products, it makes sense that as business researchers we need to keep these social sites on our radar. We wouldn’t
Casual Friday: AnalyzeWords, or The Twitter Peppy-meter
Happy bunnies ‘n baskets weekend! This Friday we bring you the really fun love child of instantaneous-colorful-chart-generators and Twitter. It’s called AnalyzeWords, and it was developed by a team of researchers headed by professors at the Universities of Auckland and
The Thank You Economy
Gary Vaynerchuk of wine fame is now the guru of social media. If you are a Vayniac you may already know that Gary has taken the lessons he learned from building an online empire with WineLibrary.com and has published two
Social Media and Customer Complaints
Everyone has seen the vents and rants on Facebook and Twitter but do customers really expect companies to respond? Are companies using these venues to answer complaints? eMarketer’s recent articles When Consumers Tweet Complaints, Should Brands Respond? and How well
Follow IDC Analysts on Twitter
If you’ve never used IDC before, it’s a great database for keeping up with market intelligence for the IT world. Unfortunately, it’s pretty expensive so your organization may not have access. However, lots of IDC analysts are on Twitter and
