It’s Mardi Gras–Let The Good Times (And the Money) Roll
Today you’re probably thinking about King Cakes, Hurricanes and beignets, but we at bizologie are thinking about the business side of Mardi Gras. Ok, maybe we’re thinking a little bit about King Cake.
In a report commissioned by the Carnival Krewe Civic Fund and conducted by Tulane University, the 12 day festival has a significant economic impact on the city of New Orleans. Here’s how the numbers break down:
The city’s return on investment, including brand value (money spent outside the Mardi Gras season), is $4.48 for every dollar spent. Additionally, Mardi Gras represents over 1% of the city’s GDP–that’s 1% in just 12 days!