Pinterest for Business Research
Clearly, we all love Pinterest. It’s the fastest growing social network and shoppers spend more money via Pinterest than Facebook. But can you do more than pin recipes, shoes and interior design? Well, yes! You can do business research! Now of course, it’s not the first place we’d turn for business research, but you can still learn plenty of interesting things about a company on Pinterest. You can find out about a company’s culture, how they interact with their customers and what things they value. You might even pick up on future company plans. Even venture capital firms have Pinterest pages. Here are a few Pinterest pages and boards we think are good examples of using Pinterest to learn about companies and industries:
Bessemer Venture Partners: Bessemer is a large venture capital firm and you can learn a lot about them on their Pinterest page. They’ve got their portfolios and exits pinned, and they even have boards dedicated to portfolio companies by industry.
Pinterest is a great place to find infographics. Here’s a board dedicated to Social Media & Internet Infographics:
HomeAway, a site for vacation rentals, engages their customers not only with vacation homes to stay in, but also, contests and interior design ideas:
This board is dedicated to “Brands, Businesses & Blogs”–this is a quick way to see how lots of different companies are using Pinterest:
There’s even a page to help businesses succeed with their Pinterest campaigns: