Tag Archives: branding
Social Media and Customer Complaints
Everyone has seen the vents and rants on Facebook and Twitter but do customers really expect companies to respond? Are companies using these venues to answer complaints? eMarketer’s recent articles When Consumers Tweet Complaints, Should Brands Respond? and How well
Business Research Meets…Purses?
While the bizologie authors all exhibit a weakness for Coach handbags, this entry is not a game of guess your clients’ income by who’s not wearing a fake. Recently I had an excellent interaction in a Coach boutique which I
Social Currency: More than just buzz
We have looked at how companies can monetize their social media with Social Commerce and we’ve introduced you to Famecount where you can find the popularity of brands, now with help from Vivald-iPartners we examine how it all fits together
GrowthPanel is a Good Thing
While free fashion advice from your geriatric aunt would likely be unwelcome, free business advice from professionals with decades of experience in leading SMBs/SMEs would likely be met with open arms. Enter GrowthPanel.com, a “web-based marketing platform that blends marketing
What’s in a Name?
Ever wonder how some of your favorite companies and brands get their names? Strategic Name Development, a brand naming company, does just that. They employ a team of linguists from all over the world to assist companies with naming products
Itty Bitty Bit of Branding
For my first contribution to this blog, I figured it would be fitting to start small. Really small. 16×16 pixels to be precise. The favicon, or bookmark icon has become a somewhat ubiquitous visual moniker for that we rely on
