Tag Archives: marketing
Retro Ads from Ad*Access by Duke University Libraries
Whether they prompt you to scratch your head and ask “They said what to sell that?!,” or incite your inner-vintage-monster to go on yet another Mad Men bender, the high quality scans of advertisements in Ad*Access are worth a look
Enchanted at SLA 2012
Guy Kawasaki was the keynote speaker at the SLA 2012 conference in Chicago this week. Guy is the former chief evangelist of Apple — he was one of the original marketers of the Macintosh. He is a venture capitalist and
LOHAS: Lifestyles of Health and Sustainability
LOHAS is an acronym for Lifestyles of Health and Sustainability. According to the LOHAS.com website, the organization “focuses on educating and building community around the central theme of healthy and sustainable lifestyles for individuals and societies.” Even more importantly to
Free Webinar: Beyond Newsletters
Beyond Newsletters: Better Ways to Inform Your Users Tuesday, January 24, 2011, 9 am CST – No Charge! – Register Whether you use newsletters in your marketing mix today or are considering them for tomorrow, there are innovative new ways
Social Commerce: Monetizing Social Media
Social Media, everyone is researching it these days and everyone wants to know how to make it pay. I ran across this white paper from syzygy group that describes social commerce as a “fusion of social media with e-commerce.” Social
GrowthPanel is a Good Thing
While free fashion advice from your geriatric aunt would likely be unwelcome, free business advice from professionals with decades of experience in leading SMBs/SMEs would likely be met with open arms. Enter GrowthPanel.com, a “web-based marketing platform that blends marketing
Casual Friday: Live Purchasing
In case you needed another way to spend your free time, here’s one interesting way: live purchasing. The Zappos.com website has a Real-Time Order Map that it dubbed Mappos, which allows you to see what individuals (kept anonymous of course)
Itty Bitty Bit of Branding
For my first contribution to this blog, I figured it would be fitting to start small. Really small. 16×16 pixels to be precise. The favicon, or bookmark icon has become a somewhat ubiquitous visual moniker for that we rely on
SMBs Double Use of Twitter
eMarketer reports that small and medium-sized businesses doubled their Twitter usage from 2009 to 2010. According the the “Local Commerce Monitor-Wave 14” study from BIA/Kelsey and ConStat, last year 1 in 5 SMBs used Twitter for local marketing. SMBs’ overall
