Tag Archives: social media
Enchanted at SLA 2012
Guy Kawasaki was the keynote speaker at the SLA 2012 conference in Chicago this week. Guy is the former chief evangelist of Apple — he was one of the original marketers of the Macintosh. He is a venture capitalist and
Pinterest for Business Research
Clearly, we all love Pinterest. It’s the fastest growing social network and shoppers spend more money via Pinterest than Facebook. But can you do more than pin recipes, shoes and interior design? Well, yes! You can do business research! Now
Social Currency: More than just buzz
We have looked at how companies can monetize their social media with Social Commerce and we’ve introduced you to Famecount where you can find the popularity of brands, now with help from Vivald-iPartners we examine how it all fits together
Social Commerce: Monetizing Social Media
Social Media, everyone is researching it these days and everyone wants to know how to make it pay. I ran across this white paper from syzygy group that describes social commerce as a “fusion of social media with e-commerce.” Social
Social Media Plan Template
Marketo is offering a free Social Media Plan template. The plan includes the tactical objectives you can use to accomplish two primary goals of social media. Download the Social Media Tactical Plan Template below, and find out where to budget
Social Media Map
Trying to keep up with all the social media platforms available can be pretty overwhelming. Luckily the folks over at Overdrive Interactive make it easy for us with this great Social Media Map. You can download the map for free
Famecount: Social Media’s Most Popular Brands
Last week we talked about corporate use of social media and today we’re going to see which brands and companies are the most popular. Famecount keeps track of brands, celebrities, media, sports, games, music and politicians on Facebook, YouTube and
Corporate Use of Social Media
Recently we talked about how SMBs are using social media and today we’re going to take a look at how some of the larger corporations put social media to work for them. Burson-Marsteller has a great report out entitled “The
SMBs Double Use of Twitter
eMarketer reports that small and medium-sized businesses doubled their Twitter usage from 2009 to 2010. According the the “Local Commerce Monitor-Wave 14” study from BIA/Kelsey and ConStat, last year 1 in 5 SMBs used Twitter for local marketing. SMBs’ overall
