Bizologie is an Austin research firm. We find answers two ways: by talking to the people who make the decisions, through interviews, focus groups and surveys, and by digging deep into private companies, regional markets and niche industries. Agencies, manufacturers, developers, engineering firms and investors have relied on us for more than a decade.
Every engagement starts with the decision you need to make, and the method follows from where the answer lives. Sometimes it sits with the consumer, buyers, installers, and operators who shape a market every day. Other times it is spread across filings, trade sources and local records that no single database pulls together. Many projects combine the two: size the market from secondary sources, then interview the people who buy.
When the answer is in people's heads. We recruit the people who make the decision, ask them how they make it, and analyze what they tell us across every conversation.
• In-depth interviews with buyers, engineers, installers and operators
• Focus groups, including recruiting, moderation and the findings deck
• Customer and market surveys
• Discussion guides written with you, built around your decision
When the answer is scattered or hard to find. We go past the first page of search results and the standard databases to build a complete picture.
• Private company deep dives, where there are no filings to read
• Regional, state and city market profiles
• Market sizing for niche product categories no report covers
• Competitive landscapes and acquisition target screens
• Diligence support for investors
Scope the decision. We start with what you need to decide, then pick the mix of interviews, focus groups, surveys and secondary research that answers it.
Find the right people. We recruit hard-to-reach participants, from utility engineers to recent homebuyers.
Ask and dig. We write the guide with you, run the conversations and chase down the sources.
Deliver a clear read. A findings report or deck built around your decision, with the evidence behind each point.
Every project starts with a business decision. A manufacturer weighing a new vertical, a developer refining its marketing message, an engineering firm deciding where to compete. The examples below show how we matched the method to the question, from national surveys to interviews with the specialists who make the call.
Mapped and sized the cold storage construction market, then asked the architects and engineers who specify fire protection how a brand gets chosen.
Recruited and moderated homeowner focus groups for a Texas developer to guide messaging, creative and media.
Fielded a national survey of electric vehicle owners on how, when and where they charge at home.
Designed city- and state-level profiles of public funding, agency procurement and competitors for engineering and construction firms.
SeventhBiz reads SEC filings and earnings calls the moment they're filed and turns them into sourced signals — Rising, New, Risk, Threshold, and Declining — across dozens of industries. Every signal is attributed to the exact filing it came from, so you always see management's own words, not a black-box summary. Track a sector continuously, monitor a portfolio company's backdrop between deals, or get your industry's core diligence questions pre-answered and sourced.
Use SeventhBiz to track a sector continuously. Bring in Bizologie's research team when you
need
a tailored deep-dive, a moderated study, or a diligence report built around your specific deal.
Our team of researchers brings together expertise in information science, marketing, and competitive strategy to provide you with comprehensive insights. We offer time-saving analysis tailored to your needs, serving Fortune 500 companies and start-ups. We transform data into actionable reports that drive results by utilizing licensed databases, proprietary tools, and strong industry connections.
Laura Young, Partner + Research Analyst:
Laura Young is a seasoned expert in business research and competitive intelligence. After leading the due diligence research department at Austin Ventures and providing reference service at The University of Texas Libraries, she founded Bizologie in 2014. Laura also served on the Baker for Business team at Harvard Business School. Laura can tackle any research project, in any industry, with grace and speed. Having spent years as a Walt Disney World Cast Member, she brings that same level of customer service to Bizologie clients. Laura completed her Master in Information Studies at The University of Texas at Austin. When she's not digging for the next important piece of data, Laura can be found relaxing with her Basset Hound, catching up on the latest Netflix series, or culling design ideas from local architectural tours.
April Kessler, Partner + Research Analyst:
April Kessler has been skillfully resolving complex research requests for clients since 2004. Before joining Bizologie, April was a research analyst for Austin Ventures and the Business Librarian at UT Libraries and McCombs School of Business. She also served as a researcher for Baker for Business at Harvard Business School and taught the Competitive Intelligence course at the UT School of Information. She earned her Master in Information Studies from UT Austin and her MBA from Wichita State University. In addition to her research experience, she also has nearly ten years of experience in marketing and public relations. April enjoys checking out Austin's vibrant restaurant scene, frequenting the Sundance Film Festival, and tossing the ball for her Pointer/Pittie mix.
Beth Youngdale, Research Analyst:
Beth Youngdale comes to Bizologie with over twenty years of experience doing and teaching legal research to law students at the University of Texas School of Law. Beth served as Head of Reference and Head of Student Services at the law school’s Tarlton Law Library before transitioning to full-time teaching in the law school’s writing program. Beth earned both her Juris Doctorate and Master of Library & Information Science degrees from the University of Texas at Austin.
Bizologie is a boutique firm based in Austin, TX providing the same high-quality research services as larger firms but with a personalized approach and without the excessive price tags often associated with them. Our streamlined operations and hands-on expertise allow us to deliver tailored insights at a cost that makes sense without compromising depth or accuracy. Clients trust us to bring the same rigor and professionalism as the big names—but with greater flexibility, responsiveness, and value for their investment.
Have a project in mind? Tell us the decision you're facing and we'll tell you quickly whether we're the right fit.