Bizologie is an Austin market research company. Both of our founders have lived and worked in Austin for more than 25 years, and every project we take on is run by the two of us, here. We run focus groups, surveys and interviews, and we do the deep company and market research that decisions depend on.

Rooted in Austin's business community

We both graduated from the University of Texas at Austin and both worked at UT. Our research business started with due diligence for Austin Ventures, one of the firms that helped build Austin's technology and business community. That work meant researching markets, competitors and companies quickly and thoroughly, for investors who were about to put real money behind the answer.

Many local firms and companies grew out of Austin Ventures. We're one of them, and that work still shapes how we approach every project.

What we do

Primary research: hearing directly from the people who decide

• Focus groups. Recruiting, moderation and a findings deck, in person wherever suits the project or online.
• Surveys. Consumer and business surveys, from writing the questions to analyzing the results.
• In-depth interviews. One-on-one conversations with customers, buyers and decision-makers.
• Hard-to-reach professionals. Engineers, specifiers, installers and other people who don't sit on survey panels.
• Concept and message testing. Hearing how a product, ad or message lands before you spend on the launch.

Competitive intelligence and secondary research

• Competitive intelligence for companies, private equity firms and law firms
• Private company profiles, where there are no public filings to read
• Regional and city market studies across Texas and beyond
• Market sizing for niche product categories that no report covers

Many projects combine the two. We size a market from secondary sources, then interview the people who buy in it.

Why choose a local market research firm

• We're in the room. We meet clients in person and run focus groups on site, at your office or wherever your customers are. For a homebuilder's agency, we moderated the groups inside a model home.
• We know the Texas market. We've talked with Texas homebuyers about why they chose a community and with Texas shoppers about how they buy beef and shrimp.
• Senior researchers do the work. You work with the founders from the first call to the final report. Your project isn't handed off to a junior team.
• Priced for real budgets. Without a national firm's overhead, our projects fit mid-sized companies, agencies and growing businesses, as well as larger ones.
• Scoped to your question. A handful of interviews or a multi-city study. We size the project to what you need to decide.

Local roots, national reach

Being based in Austin doesn't limit where we work. Our clients are across the country, and so is our research: we've profiled city and state markets nationwide, interviewed utility engineers across North America and surveyed 500 electric vehicle owners across the U.S. Austin is home base. The research goes wherever your market is.

Who we work with

Agencies, manufacturers, real estate developers, healthcare companies, food and consumer brands, engineering and construction firms, private equity firms and law firms. If your decision needs answers from real people or real market data, we can help.

We also built SeventhBiz, a subscription service with continuously updated reports on 50+ industries. Clients use it to keep up with their industry between projects.

Frequently asked questions

How much does market research cost in Austin?

It depends on the method and scope. A set of interviews costs less than a multi-city survey or a series of focus groups. We give a fixed quote once we understand your question, so there are no surprises.

Do you run focus groups in Austin?

Yes. We recruit participants and moderate in-person groups at a centrally located Austin meeting space we have available, at your office or on site wherever your customers are. We also run online groups for participants anywhere.

Do you only work with Austin companies?

No. We work with companies across Texas and the U.S. Being local simply makes it easy for Austin and Texas clients to meet with us in person.

How long does a project take?

It depends on the method and how hard the participants are to reach. We'll give you a timeline with the quote. As a small, local firm, we can usually start sooner and move faster than a national firm. There are no layers of approvals or handoffs, and the people you meet with are the ones doing the work.

Let's talk about your project

If you're comparing the top Austin market research companies, start with a conversation. Tell us about the decision you're facing. We'll recommend an approach, even if it turns out you don't need us. Contact Bizologie.