Aggressively and Passive-Aggressively Finding News You Need and Didn't Know You Needed

news and coffee

Most of my job as a Research Analyst involves answering direct questions on specific topics. But I also try to provide information proactively on topics I believe folks in my firm would like to hear about even if they don't realize it. To do this, I've set up several ways to passively monitor news and reports that may be of interest. Sometimes I have general topics I keep track of like "startups" and "venture capital". But other times, reports and articles come out that don't fall within my keyword parameters, but are large industry primers on some hot topic or another. How can I find great reports that even I didn't know I needed? Below you'll find a few of my tactics for keeping track of  everything all while making it look effortless.

1. I use HootSuite to monitor keyword streams. This way, the rest of the world looks for articles so I don't have to:

2. I personalize my Google News page to cover specific companies and topics:

3. To find newly published primers on a variety of topics, I use the Google search string: 2013 primer filetype:pdf. You can obviously make this search as specific as you like, but here I'm just trying to see if I hit gold when I'm not really trying:

I'll also use this tactic for big year end/new year reports on hot topics like social media or big data: social media 2013 filetype:pdf:

4. I've also got access to a couple of paid databases at work, so once a week I'll run a search showing every report over 100 pages published in the last 7 days. Or using my "primer" keyword, I'll have databases alert me every time a report has the word primer in the title. It's a great way to find in depth reports and it doesn't take much time or effort on my part.

How do you keep up with your research? Let us know on Twitter @bizologie!