LOHAS: Lifestyles of Health and Sustainability

LOHAS

LOHAS is an acronym for Lifestyles of Health and Sustainability. According to the LOHAS.com website, the organization "focuses on educating and building community around the central theme of healthy and sustainable lifestyles for individuals and societies." Even more importantly to bizologie, they offer business resources on the growing $290B LOHAS market. LOHAS not only shares information but also provides practical tools and techniques for people to implement into their businesses. The website has tons of news and aggregates data on the industry. For example, they have info on green marketing, sustainability trends for 2012, fair trade, and green consumers.

Green Purchasing Behavior

The HUB by LOHAS is a business network for companies in the LOHAS industry to connect, collaborate and seek opportunities. They say it's like LinkedIn for LOHAS companies and organizations. You can see the online business directory of over 600 companies, but to get detailed info and to be able to connect you must become a member. Companies can apply online and have to be approved.