Casual Friday: Live Purchasing


In case you needed another way to spend your free time, here’s one interesting way: live purchasing.  The website has a Real-Time Order Map that it dubbed Mappos, which allows you to see what individuals (kept anonymous of course) are ordering in real time all over the country.  You gaze at a map of the U.S. as images of merchandise, pointing to an originating city, pop up on the screen for several seconds before winking out.  If you feel so inclined, you can even vote thumbs up/down on the merchandise that was purchased, though Zappos doesn’t detail how that feedback is used.  Not only is Mappos addictive to watch, but it arguably exemplifies the oldest selling ploy in the book, aka, “Everyone’s doing it.” They are not the only company to have employed technology to track live purchasing.  In an excellent Vogue article from the June 2010 issue called “High Clicks,” Sarah Mower interviewed Natalie Massenet, the founder of swanky luxury clothing etailer Net-a-Porter, a company which also tracked live purchasing behind the scenes, and presumably still does today.  Mower had the following to say about Net-a-Porter's live purchasing system:

“…The whole office is wired for sound and video. Everyone in the company here, in New York, and the distribution centers can see what's selling, when, where, what the turnover is. Go look at the screens.  They're mesmerizing.

Positioned in the sight lines of every desk, they display a visual of Google Earth, and every time someone makes a purchase, a Net-a-Porter bag pops up on the location. On the screen above, the shopper's order is pictured, along with how much she spent, where she lives, and a running tally of the day's takings. It's 11:00 A.M. London time now, and someone in Yekaterinburg, Russia, is buying towering $1,200 Fendi shoes. In NYC where it's 6:00 A.M. a woman drops $3,600 on Isabel Marant. A pair of $1,290 Bottega Veneta sandals is being ordered up in Athens (though the country's nearly bankrupt); a plunging, multicolored $600 Melissa Odabash swimsuit is going to soccer-wife country in Altrincham, Manchester.”

Needless to say, it seems that live purchasing could serve multiple functions, acting also as an ongoing morale-booster for employees who sell and process merchandise.  It will be interesting to see the extent to which this trend catches on and evolves in the future.

Casual Friday: Shoe Shopping


Want to do a little shoe shopping online? Of course there is Zappos and for discount shoes you can check out, but if you are looking for something a little different check out these 2 sites: ShoeDazzle is just the ticket if you are looking to spice up your shoe collection. This is a shoe of the month club and shoes are $40. You answer a short survey with questions about your style, age, who's celebrity closet you'd like to raid, etc. and then a day later ShoeDazzle sends you a personal showroom. The shoes are targeted to your style and picked just for you by celebrity stylists. Kim Kardashian is the co-founder and listed as the Chief Fashion Stylist. I somehow doubt she's in the backroom picking shoes, but there is a long list of stylists. My style was "classic modern" but the first showroom didn't have much I liked, so I had the option of answering a few more questions and getting a new showroom. When you place your first order you become a member. You have the option to opt out each month but you only have  short window of time. Shipping and returns/exchanges are free though. The shoes are inexpensive, fun styles, more appropriate for a night on the town than the office, but it's just the site to get you out of a shoe rut in time for spring. Oh, and did I mention they have handbags and jewelry too?

If your budget is no problem and you are feeling super creative, design your own pair of shoes at Milk & Honey Shoes. The peep toe pumps I designed (see below) were $290 and the flats were $245. Definitely not cheap, but this site would be great for a wedding or special event. Or just have fun and let your inner shoe designer out!