Bizologie is an Austin market research company. Both of our founders have lived and worked in Austin for more than 25 years, and every project we take on is run by the two of us, here. We run focus groups, surveys and interviews, and we do the deep company and market research that decisions depend on.
Rooted in Austin's business community
We both graduated from the University of Texas at Austin and both worked at UT. Our research business started with due diligence for Austin Ventures, one of the firms that helped build Austin's technology and business community. That work meant researching markets, competitors and companies quickly and thoroughly, for investors who were about to put real money behind the answer.
Last week we joined former colleagues at the Austin Ventures wrap party. Much of the evening was spent counting the local firms and companies that grew out of AV. We're one of them, and that work still shapes how we approach every project.
Why choose a local market research firm
- We're in the room. We meet clients in person and run focus groups on site, at your office or wherever your customers are. For a homebuilder's agency, we moderated the groups inside a model home.
- We know the Texas market. We've talked with Texas homebuyers about why they chose a community and with Texas shoppers about how they buy beef and shrimp.
- Senior researchers do the work. You work with the founders from the first call to the final report. Your project isn't handed off to a junior team.
- Priced for real budgets. Without a national firm's overhead, our projects fit mid-sized companies, agencies and growing businesses, as well as larger ones.
- We move quickly. As a small, local firm, we can usually start sooner and move faster than a national firm, with no layers of approvals or handoffs.
What we do
Primary research: focus groups, surveys, in-depth interviews, interviews with hard-to-reach professionals, and concept and message testing.
Competitive intelligence and secondary research: competitive intelligence for companies, private equity firms and law firms, private company profiles, regional and city market studies, and market sizing for niche categories.
Many projects combine the two. We size a market from secondary sources, then interview the people who buy in it. See the full list of services and answers to common questions on our Austin market research page.
Local roots, national reach
Being based in Austin doesn't limit where we work. Our clients are across the country, and so is our research: we've profiled city and state markets nationwide, interviewed utility engineers across North America and surveyed 500 electric vehicle owners across the U.S. Austin is home base. The research goes wherever your market is.
We work with agencies, manufacturers, real estate developers, healthcare companies, food and consumer brands, engineering and construction firms, private equity firms and law firms.
Let's talk about your project
If you're comparing the top Austin market research companies, start with a conversation. Tell us about the decision you're facing. We'll recommend an approach, even if it turns out you don't need us. Contact Bizologie.