LinkedIn

bizologie Classifieds

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We come across all kinds of job postings through connections or just daily Internet travels and thought we'd share some of the more interesting ones with a new segment called "bizologie Classifieds". Obviously, we have an interest in special librarianship, so we'll be focusing on those types of positions including non-librarian positions in the private sector that we believe an MSIS candidate would meet the qualifications for.  We'd love your participation, so if you know about an interesting job opportunity, please let us know about it via Twitter (@bizologie), on Facebook or you can email us: [email protected] or [email protected] Here are a few we think look interesting this week:

Social Media for Career Advancement

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Whether you are looking for a job or just staying connected to your professional community, social media is extremely important to  your image. Social Media is your new online resume. According to Jobvite's Social Recruiting Survey, 89% of US companies will use Social Networking for recruiting. And, 58% of these companies recruit passive candidates, so even if you aren't looking, they are! Will they find you? How can you use social media for your career advancement? First things first, check your online reputation because others are. Google yourself and see if what comes up is appropriate.  Google has tips for you if you find something that needs to be removed. Use Reppler.com to help keep your Facebook page clean and safe. It reads your posts and rates how positive you are plus gives you tips on creating a more secure page.

Of the companies surveyed by Jobvite, 87% use LinkedIn and 2/3 use two or more networks for recruiting.

LinkedIn is really only useful if you build a robust profile and make it public so people can find you. Include detail and be keyword savvy by selecting words that are used in the industry.

  • Photo - add a professional head shot
  • Headline - slogan for your personal brand
  • Summary - highlight your unique skills and specialties
  • Experience - this should read like your resume
  • Groups - be a joiner and contribute questions and answers, create your own group, you can edit the visibility of each group for more privacy
  • Public Profile - claim your public profile URL and make it public then use address on cards, blogs, email sig
  • Make connections - add your business cards, search by company, schools, association, add the app to your phone
  • Ask for Introductions - write it up and then ask your contact to pass it on
  • Ask for recommendations
  • Add your company website, blog and Twitter account

Once you have your LinkedIn info added, you can use Re.vu to make a visual resume. A cool infographic of your work experience will really grab the hiring manager's attention.

Since recruiters also use Facebook and Twitter you need to make sure you have a professional presence there:

Glassdoor has free salary information by title and company. There are also company reviews. If you sign up and provide your salary information, you get access to all the salaries and reviews. You can also see if your Facebook friends have any company connections.

If you need help reworking or updating your resume, check out these resume guidelines from the Career Design Center of the College of Natural Sciences at the University of Texas at Austin.

Using LinkedIn for Company Research

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We know LinkedIn is a great place to start when you're researching individuals but it's also a great place to find some pretty helpful company statistics. In the LinkedIn Search box, change the drop down menu to search for companies and plug in the company you're interested in finding out more about. Using Whole Foods as an example, on the first page I can find out who I'm connected to at Whole Foods, who some of the new hires are, new job postings and position changes within the company. One really cool feature is in the right hand sidebar: "Check out insightful statistics about Whole Foods Market employees". On this page I can see that 66% of Whole Foods employees have a bachelor degree and that before going to work for Whole Foods, most employees worked for Wild Oats Market and Starbucks. There's even a tab showing where most employees went to college. In this instance, most employees went to the University of Texas at Austin. Which, of course, makes sense as Whole Foods'  home office is in Austin. What's interesting is that there are also several employees from Colorado State University and the University of Colorado at Boulder. This also makes sense as we know that most employees came from Wild Oats which had its headquarters in Boulder, Colorado and was for a time owned by Whole Foods. It's important to remember that these statistics are based solely on the information provided by employees on LinkedIn, but it's easy to start to paint a picture of the culture and types of employees.

Are you using LinkedIn or another social media tool in different ways to do business research? Tell us about it in the comments.