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Social Media for Career Advancement

Career

Whether you are looking for a job or just staying connected to your professional community, social media is extremely important to  your image. Social Media is your new online resume. According to Jobvite's Social Recruiting Survey, 89% of US companies will use Social Networking for recruiting. And, 58% of these companies recruit passive candidates, so even if you aren't looking, they are! Will they find you? How can you use social media for your career advancement? First things first, check your online reputation because others are. Google yourself and see if what comes up is appropriate.  Google has tips for you if you find something that needs to be removed. Use Reppler.com to help keep your Facebook page clean and safe. It reads your posts and rates how positive you are plus gives you tips on creating a more secure page.

Of the companies surveyed by Jobvite, 87% use LinkedIn and 2/3 use two or more networks for recruiting.

LinkedIn is really only useful if you build a robust profile and make it public so people can find you. Include detail and be keyword savvy by selecting words that are used in the industry.

  • Photo - add a professional head shot
  • Headline - slogan for your personal brand
  • Summary - highlight your unique skills and specialties
  • Experience - this should read like your resume
  • Groups - be a joiner and contribute questions and answers, create your own group, you can edit the visibility of each group for more privacy
  • Public Profile - claim your public profile URL and make it public then use address on cards, blogs, email sig
  • Make connections - add your business cards, search by company, schools, association, add the app to your phone
  • Ask for Introductions - write it up and then ask your contact to pass it on
  • Ask for recommendations
  • Add your company website, blog and Twitter account

Once you have your LinkedIn info added, you can use Re.vu to make a visual resume. A cool infographic of your work experience will really grab the hiring manager's attention.

Since recruiters also use Facebook and Twitter you need to make sure you have a professional presence there:

Glassdoor has free salary information by title and company. There are also company reviews. If you sign up and provide your salary information, you get access to all the salaries and reviews. You can also see if your Facebook friends have any company connections.

If you need help reworking or updating your resume, check out these resume guidelines from the Career Design Center of the College of Natural Sciences at the University of Texas at Austin.

Social Media and Customer Complaints

ComplaintDept

Everyone has seen the vents and rants on Facebook and Twitter but do customers really expect companies to respond? Are companies using these venues to answer complaints? eMarketer's recent articles When Consumers Tweet Complaints, Should Brands Respond? and How well Do Companies Respond to Complaints? look at the bigger picture of social media and marketing and how complaints online are being addressed or not. "According to customer experience research company Maritz Research, nearly half of consumers who tweeted a complaint directed toward a brand expected the company to respond—or at least to read their tweet. However, only a third of those consumers received a tweeted response from the mentioned brand." Interestingly, older customers 55+ expect a company to address their online complaints everytime. Younger customers and those more active on Twitter believed that companies would not respond. It seems they have they have lowered their expectations based on experience.

Complaint Response Rate

Companies should be paying more attention to their social media outlets and answering questions and complaints more often. "Consumers are overwhelmingly positive when brands take the time to actually respond to them on Twitter. The Maritz study indicates that 86% of Twitter complainers would have liked or loved to hear from the company regarding their complaints—and out of those who heard back, 75% were satisfied with the company’s response."

Twitter Complaint Satisfaction

Obviously, complaints can help the company improve service but companies are also discovering that participating in this type of  online conversation can help build relationships with customers. For instance Virgin Airlines tries to respond to every question or complaint tweet @VirginAmerica. Abby Lunardini, vice president of corporate communications, told eMarketer in a September 26, 2011, interview that customers were surprised to learn that someone in the airline industry was listening and responding to the online chatter and she believes that the engagement is improving service and leading to customer loyalty with more customers choosing to fly Virgin Airlines again.

Social Currency: More than just buzz

SocialCurrency

We have looked at how companies can monetize their social media with Social Commerce and we've introduced you to Famecount where you can find the popularity of brands, now with help from Vivald-iPartners  we examine how it all fits together to create Social Currency. The report Social Currency: Why brands need to build and nurture social currency explains that "today, one of the most important strengths of a brand is its social currency, the extent to which people share the brand or information about the brand with others as part of their everyday social lives." Social of media has changed how brands are built. "Social media sites are actively used today by major brands to strengthen customer service, introduce or co-create new products and entertain people." A high social currency commands a price premium and creates brand loyalty, but it takes more than just buzz. "Companies need to learn how to make their brands more social, and how to interact in new ways with their customers.

The most interesting part of the paper explains that although there are 6 components of social currency (affiliation, conversation, utility, advocacy, information and identity), brands don't need high scores in all 6 to have a high currency. Different categories of products have different needs. Categories like fast food and beer seem to be less dependent on providing a strong sense of community, whereas airlines and IT rely on their user-base to exchange news, hints, and other information.

Social Commerce: Monetizing Social Media

Social_Commerce1

Social Media, everyone is researching it these days and everyone wants to know how to make it pay. I ran across this white paper from syzygy group that describes social commerce as a "fusion of social media with e-commerce." Social commerce includes 6 dimensions: social shopping, ratings & reviews, recommendations & referrals, forums & communities, social media optimization, social ads & apps. The simple definition is "helping people connect where they buy, and buy where they connect." Amazon has been bringing customers together and getting ratings and reviews in their online store for years, and now stores are popping up in Facebook. 1800Flowers and Gilt Groupe now sell their wares right there so you can more than just "Like" them. There is also potential for brand building by creating associations in the minds of customers. Researchers are using psychology measures from social intelligence to gauge brand worth (see chart below). Next week I'll cover more on the new subject of a brand's social currency. The report is available from Social Commerce Today. Their site is full of the latest news on the subject. Check out all the companies making social commerce a reality and see if they are  cashing in.

Social Commerce Social Intelligence Heuristics

bizologie Favorite Apps: Momento

momento app pic 3

March 24, 2011. Dear Diary, we've got a new favorite app. Actually, the diary app Momento is one of our new favorite apps. Momento starts out just like you'd use an old fashioned diary: log the date and start writing about that cute boy in math class. But the great part is that Momento lets you import feeds from all of your social networking sites and then organizes them by date. You simply add your Facebook, Twitter, Flickr, Instagram, Foursquare and Gowalla accounts and suddenly you've got an automatic record of each day and you didn't have to write a thing. From there you can search by dates or tags or events and reminisce about special dates in your life. You might see that on February 27th you checked in on Gowalla at the coffee shop, uploaded a picture of your BFF to Flickr and attended a fabulous Oscar Party. Momento also allows you to lockdown the app so that you don't catch your little brother snooping through your diary. Momento is available on iTunes for $2.99 and the company is considering expanding to Android.  XOXO, bizologie.

Famecount: Social Media's Most Popular Brands

famecount home

Last week we talked about corporate use of social media and today we're going to see which brands and companies are the most popular. Famecount keeps track of brands, celebrities, media, sports, games, music and politicians on Facebook, YouTube and Twitter. They'll give you rankings for each service by region and they also break down each category so you can come up with some pretty specific charts. On the "Facebook Stars" tab, I can break down the brand category to Auto, Food & Drink, Fashion, Restaurant, Retail and Technology. These charts will show me the total number of fans as well as fans per month, week and day:

I can also see most popular brands over all channels combined:

And trends of the fastest growing brands:

Famecount gets their data directly from the sources and you can read more about how their data is calculated here.

Estrogen Based Entrepreneurs

EstrogenBasedEntrepreneurs

Bizologie is proud to be a new member of Estrogen Based Entrepreneurs. Jill Murphy started the Facebook page after writing a blog post about the challenges of the entrepreneurial/creative life. One of her friends, Sara-Mai Conway, reposted it on her page with a note about how she was going through the same thing as well. At the same time, Jill was launching My Close Strangers and another friend Bess Eckstein was starting At Your Service. Jill thought that Estrogen Based Entrepreneurs would be an excellent way to connect women who were working on new ventures so they could commiserate, share info, support each other. What a great idea and a super way to  meet some awesome entrepreneurs!

Jill is embarking on quite an adventure with her My Close Strangers project. Over the next 18 months, she will be walking, biking, driving, and flying to coffee shops, restaurants, and bars across the country to sit down with as many of her US-based Facebook friends as possible. She is interested in learning "how to be a good neighbor in a world where neighbor is being redefined in real time." We hope to meet Jill on her travels.


My Close Strangers

Corporate Use of Social Media

coke twitter feed

Recently we talked about how SMBs are using social media and today we're going to take a look at how some of the larger corporations put social media to work for them.  Burson-Marsteller has a great report out entitled "The Global Social Media Check-up 2011".  It's a great report and gives us insight into how some of  the Fortune 100 companies use Facebook, Twitter, YouTube, blogs, etc.  Over the past year, they report "an 18% increase in FortuneGlobal 100 companies using Twitter, followed by a 14% growth in YouTube channels and a 13% growth in companies using Facebook pages."  And typically corporations have more than one account: On average they have 5.8 Twitter accounts, 4.2 Facebook accounts, 2.7 YouTube channels and 6.8 blogs. IBM alone has 76 Twitter accounts! That's a lot of communication, but who's listening? Corporate accounts average about 5,076 followers on Twitter and 87,979  "likes" on Facebook. According to eMarketer, most people follow a brand "to get updates on future products":

Fans and followers can get anything from customer service to a new job. TiVo is among the many companies who post jobs on their Facebook page:

And Glaceau's smartwater is hoping their new YouTube video will go viral:

2010 Digital Year in Review

ComScore Digital Year

comScore released their White Paper The 2010 U.S. Digital Year in Review this week. It's available to download for free (you have to provide some basic information) and contains information on Social Networking Trends & Demographics, Top Search Terms, the Online Video Market and the Mobile Market, as well as a look ahead at 2011. Just a few of the interesting facts available:

  • Cyber Monday (Monday, November 29, 2010) surpassed $1 billion for the first time--$1.028 billion
  • 2010 was the year for group buying (though you probably didn't need an official report to you that) with Groupon jumping over 712% over 2009; LivingSocial is a close second jumping 438%
  • In 2010 9 out of 10 Internet users visited a social networking site each month with the average user spending about 4.5 hours a month on these sites
  • Facebook grew 38% and became the 4th most visited web property
  • The percentage of us who watch TV online continues to grow with Hulu leading the pack--up 17% over last year
  • About 27% of us own Smartphones

As you can see, White Papers can be a great source of information and lots of companies provide them freely available on their websites.

Mapping Facebook Globalization

CheckFacebook

Need user data to calculate your Facebook ROI? Check out CheckFacebook.com to see who is on Facebook. This site, although not affiliated with Facebook, tracks and aggregates user data from Facebook's ad creation page. This simple page only does one thing, but it does it well. The map shows the global saturation of Facebook as total users and as the percent of the online population. When you click on the individual country, you will see the total audience and the percent of the world audience. Plus you get pie charts, and who doesn't love pie charts, for a nice PowerPoint presentation, showing country usage by gender and age.

CheckFacebookUS_age